Summary

In this NetIKX workshop we heard how Helen led her team at A.T.Kearney in developing an innovative series of podcasts, providing a new, more conversational way of knowledge transfer for staff and potential customers. She has been able to quantify the number of podcast downloads using Google Analytics. The podcasts are easily exceeding their current KPI of 1000 hits per month, averaging around 3000-4000 hits/month. To promote the podcasts, Helen tweets links to them and the Marketing team then re-tweets these, to promote her Twitter handle.

No direct revenue has been produced yet, as the podcasts are free, but the team has started thinking about selling the podcast content as an e-book for a nominal price, to help reach a wider audience and potentially bring in some revenue. Helen concluded that “To innovate, you have to accept failure”. She didn’t know the series would be a success, and initially was embarrassed at the thought that they might fail, but went ahead and did it anyway.  This was a very inspiring event.

Speakers

Helen Clegg, is the Knowledge Team Director Global, at AT Kearney, where she focuses on Knowledge-sharing solutions. She has developed and implemented a knowledge-sharing framework and supporting toolkit to enable consultants to better share lessons learned.  Helen has marketed product and service development. She has developed, implemented, marketed and project managed outsourced research offering for consultants.  Helen has also marketed communications. She researched, moderated, produced and marketed ‘Wave of The Future’ podcast series.

Time and Venue

November 2012, 2pm The British Dental Association, 64 Wimpole Street, London W1G 8YS

Slides

No slides available for this presentation

Tweets

#netikx56

Blog

See our blog report: Maximizing knowledge – sharing information conversationally through podcasts and social media, Helen Clegg, 7 November 2012

Study Suggestions

None.

Summary

This was a follow-on seminar to one hosted the previous year, where we had introduced our members to a range of social media tools, and questioned if and how NetIKX might use them and also guide people in their use.  Although our January 2010 seminar was very popular, there was still some scepticism about the value of social media tools, and how organisations might use them.  This time, the tone was perhaps more one of how organisations might be persuaded to adopt the wider use of social media.
Hazel and Nicky described how Library and Information professionals can play a role in guiding and supporting the evolutionary adoption of social media tools by:

* Demonstrating how the tools can be used
* Experimenting and developing our own capabilities, as well as giving users the opportunity to experiment
* Providing training e.g. in digital literacy

The use of social media tools in the organisation should be part of Library and Information Management strategy but they tend to be owned by Security.  We need to help organisations to switch from an emphasis on the risk of using social media, to the risk of not using these tools.

Speakers

Dr Hazel Hall is Director of the Centre for Social Informatics in the School of Computing at Edinburgh Napier University. She is also leads the implementation of the UK Library and Information Science Research Coalition. Hazel was named IWR Information Professional of the Year in December 2009.

Nicky Whitsed is Director of Library Services at the Open University.  She is an experienced strategic and change manager having led successful projects in the commercial, medical and academic fields. Nicky is trained in project management and facilitation and also has experience as a trainer. She has served on a number of CILIP and JISC committees and on a number of editorial boards.

Time and Venue

January 2011, 2pm The British Dental Association, 64 Wimpole Street, London W1G 8YS

Slides

No slides available

Tweets

#netikx55

Blog

See our blog report: Using social media to achieve organisational goals – the next steps

Study Suggestions

None

Summary

This meeting was one of several that NetIKX held to introduce information professionals to the value, and concerns, about using social media.

Speaker

Richard Dennison, BT

Time and Venue

July 2008, 2pm The British Dental Association, 64 Wimpole Street, London W1G 8YS

Slides

No slides available

Blog

Blog no longer available

Study Suggestions

None