January 2011 Seminar: Using social media to achieve organisational goals implications for organisational and IM/KM policies and strategies


This was a follow-on seminar to one hosted the previous year, where we had introduced our members to a range of social media tools, and questioned if and how NetIKX might use them and also guide people in their use.  Although our January 2010 seminar was very popular, there was still some scepticism about the value of social media tools, and how organisations might use them.  This time, the tone was perhaps more one of how organisations might be persuaded to adopt the wider use of social media.
Hazel and Nicky described how Library and Information professionals can play a role in guiding and supporting the evolutionary adoption of social media tools by:

* Demonstrating how the tools can be used
* Experimenting and developing our own capabilities, as well as giving users the opportunity to experiment
* Providing training e.g. in digital literacy

The use of social media tools in the organisation should be part of Library and Information Management strategy but they tend to be owned by Security.  We need to help organisations to switch from an emphasis on the risk of using social media, to the risk of not using these tools.


Dr Hazel Hall is Director of the Centre for Social Informatics in the School of Computing at Edinburgh Napier University. She is also leads the implementation of the UK Library and Information Science Research Coalition. Hazel was named IWR Information Professional of the Year in December 2009.

Nicky Whitsed is Director of Library Services at the Open University.  She is an experienced strategic and change manager having led successful projects in the commercial, medical and academic fields. Nicky is trained in project management and facilitation and also has experience as a trainer. She has served on a number of CILIP and JISC committees and on a number of editorial boards.

Time and Venue

January 2011, 2pm The British Dental Association, 64 Wimpole Street, London W1G 8YS


No slides available




See our blog report: Using social media to achieve organisational goals – the next steps

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