January 2012 Seminar: Social Media – what next and what can we do with it?


This was out third meeting on the theme of social media in so many years.   The speakers identified that the key to effective use of social media is to be clear about who we are trying to target and what tool or tools they would use.  They discussed the difficulty of changing mindsets within organisations where there are ingrained fears about the use of social media… and how using related case studies, collecting examples of what people have been saying about the organisation, or event taking unilateral action and showing the results can be the way to do this.


Steve Dale is the founder and Director of Collabor8now Ltd, an organisation focussed on developing collaborative environments (e.g. Communities of Practice) and the integration of knowledge management tools and processes to support business improvement. He is a KMI certified knowledge manager and the author of several published research papers on collaborative behaviours. Over a 30-year career he has led major change programmes and developed knowledge and learning strategies for clients across public, private and not-for-profit organisations. He is one of three community facilitators for Warwick Business School’s “Knowledge & Innovation Network (KIN)”, a not for profit member organisation committed to developing and sharing best practice.  He is known as “a passionate community and collaboration ecologist, creating off-line and on-line environments that foster conversations and engagement”

Geoffrey McCaleb is a social media / mobile consultant who has delivered a wide variety of critical product capabilities for this rapidly growing video distribution startup. He specifically delivered the mobile (iOS and Android) and responsive web app experience that supported the live sports subscriptions/payments service (streaming and video on demand) for Australian Rules Football, Bundesliga, and La Liga. The service saw strong adoption growing 75% Month on Month and was a crucial component that supported their successful Initial Public Offering.

Time and Venue

January 2012. 2pm The British Dental Association, 64 Wimpole Street, London W1G 8YS


No slides available




See our blog report: Social media – what next and what can we do with it?

Study Suggestions

Participants mentioned:
The BBC’s ‘YourPaintings’ joint initiative with The Public Catalogue Foundation and museums and public institutions throughout the UK encourages people to ‘tag’ their favourite oil paintings.  It currently has 104,000 pictures in the collection.

Phil Bradley’s presentation and notes: “25 barriers to using web 2.0 technologies and how to overcome them” might also provide good insights.