Our Next Seminar

Title: Writing for the Web: Perspectives and Practical Advice

Date: Thursday 25 Novtember 2021: 2.00 pm*


How is writing for the Web different from other content? What are the processes and principles guiding web content and are there any hard-and-fast rules to stick to when crafting texts for the Web?

These are the three questions, the answers to which we will be looking in our upcoming webinar with Teodora Petkova.

Following her passion for making the Web a better text, Teodora will lead us towards a broader understanding of the Web as a new writing environment. Teodora will share her experience with writing content for the Web as well as her academic findings, related to connecting with audiences online.

In this webinar you will learn:

  • Why write for the Web: You will hear Teodora’s perspectives about the web as a public sphere, the blog as a way for engaging in dialogue with your audience and about a new SEO ‘on the block’.
  • What to write for the Web: ‘Content writing’ is not necessarily a dirty phrase if there are good editorial requirements for content and high quality digital texts which can be found by search engines.
  • How to Write for the Web: During the hands-on group sessions members will be able to think through and then write up: a product page; a blog post brief; and a social media share.

The speaker will be Teodora Petkova.

Please note that this seminar will be a virtual one, using the Zoom platform. More details will be made available to those registering and a link will be sent on the day before the meeting.

*Please note the earlier time, which is necessitated by the time difference between London and Sofia, Bulgaria.



Teodora Petkova is a content writer fascinated by the metamorphoses of text on the Web. Very much in love with the Semantic Web, she explores how our networked lives transform (and are transformed by) the expanding possibilities of the written ‘webby’ word. She has an educational background in Classical Studies and Creative Writing. Currently Teodora digs deep into words and concepts as part of her PhD studies at the Sofia University and her teaching at the FH Joanneum University of Applied Sciences.

You can connect with Teodora on Twitter (https://twitter.com/TheodoraPetkova), explore her thoughts at http://www.teodorapetkova.com and read excerpts from her book on Web Writing The Brave New Text at http://www.thebravenewtext.com/. The book is also available on Amazon (only available on kindle) at https://www.amazon.co.uk/Brave-New-Text-Perspectives-Writing-ebook/dp/B07HQ5TYQ5/
Teodora is also on LinkedIn at https://www.linkedin.com/in/theodora-petkova/.

Provisional Timetable

14:00 – 15.00 Presentation

15.00 – 15:15 ‘Tea and networking’

15:15 – 16:05 Breakout sessions

16:05 – 16:30 General discussion and wrap-up


Online, using Zoom. More details to those registering. A link will be sent a day or two before the meeting.

Seminar Costs

If you are a NetIKX Member or join NetIKX now, there is no charge.  Non-members normally pay £30.

However, as this seminar is on-line, non-members are asked to make a donation of £12.

There are discounts available for returning members and others – for further information, please send an email to .

If you have a problem registering for this meeting, please send an email to .

Future Programme of Seminars – details nearer the date

January 2022 (subject to confirmation; date to be announced)MS Teams – the case for Information Architecture and Governance: Alex Church
March 2022 (subject to confirmation; date to be announced)The thinking and writings of Max Boisot and his concept of the ‘i-space’. Speaker to be announced.

Individual members:

Corporate members:


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