Seminar Report November 2021. Writing for the Web: Perspectives and Practical Advice.

Summary

This meeting was an unusual choice for NetIKX, but it proved extremely wide ranging and informative.  We considered how writing for the web  is different from other content? What are the processes and principles guiding web content and are there any hard-and-fast rules to stick to when crafting texts for the Web?

These are the three questions that Teodora Patkova, our speakers, looked at in this webinar. Following her passion for making the Web a better text, Teodora led us towards a broader understanding of the Web as a new writing environment. She shared her experience with writing content for the Web as well as her academic findings, related to connecting with audiences online.  Using a fascinating set of slides which drew from a hugely eclectic set of sources, she opened our eyes to ways of thinking about web content without falling back into standard content production methods.  It was hugely stimulating, thought provoking and enjoyable.

We considered:

  • Why write for the Web: We learned Teodora’s perspectives about the web as a public sphere, the blog as a way for engaging in dialogue with your audience and about a new SEO ‘on the block’.
  • What to write for the Web: ‘Content writing’ is not necessarily a dirty phrase if there are good editorial requirements for content and high quality digital texts which can be found by search engines.
  • How to Write for the Web: We all took part in a hands-on group session so that we were able to think through and then write up: a product page; a blog post brief; and a social media share.

Speaker

Our speaker was Teodora Petkova, a content writer fascinated by the metamorphoses of text on the Web. Very much in love with the Semantic Web, she explores how our networked lives transform, and are transformed by, the expanding possibilities of the written ‘webby’ word. She has an educational background in Classical Studies and Creative Writing. Currently Teodora digs deep into words and concepts as part of her PhD studies at the Sofia University and her teaching at the FH Joanneum University of Applied Sciences.

You can connect with Teodora on Twitter (https://twitter.com/TheodoraPetkova), explore her thoughts at http://www.teodorapetkova.com and read excerpts from her book on Web Writing The Brave New Text at http://www.thebravenewtext.com/. The book is also available on Amazon (only available on Kindle) at https://www.amazon.co.uk/Brave-New-Text-Perspectives-Writing-ebook/dp/B07HQ5TYQ5/
Teodora is also on LinkedIn at https://www.linkedin.com/in/theodora-petkova/.

Time and Venue

This was a Zoom on-line meeting at 2pm on Thursday 25th November 2021

Slides

Slides will be available for members.  They are high quality and very delightful.  Any member can ask for access to these slides, through the NetIKX document management systems.  Ask the web editor for your member’s password.

Tweets

#netikx113

Blog

There is a blog available here:   https://www.netikx.org/blog-for-november-2021-seminar-writing-for-the-web-perspectives-and-practical-advice/ 

Study Suggestions

Look at Teodora’s website, slide set or follow her on Social Media (see above for details)

May 2021 Seminar : The status of KM in 2020, and trends for the future

Summary

In early 2020, Knoco undertook a third global “state of the art” survey of Knowledge Management. The results gave a snapshot of the state of pre-covid KM, and comparison with previous surveys allows trends to be identified.  Nick Milton, the director of Knoco Ltd has a fascinating insight into the survey results. He pinpointed outcomes that would give powerful arguments to KM professionals who need to persuade their leadership team and colleagues to take the subject seriously and allocate appropriate resources.  In particular, the survey results show that knowledge management has become more relevant after the shocks and changes caused by the pandemic.   The discussion following his fascinating talk focused on how we could use the new ideas generated for our own work situations.

Speaker

Nick Milton is director and co-founder of Knoco Ltd (https://www.knoco.com) with over 25 years experience in Knowledge Management.

Working with Knoco Ltd, Nick has helped develop and deliver KM strategies, implementation plans and services in a wide range of different organizations around the globe. He has a particular interest in ‘Lessons Learned Programs’, and has managed major ‘lessons capture programs’, particularly in the area of mergers and acquisitions, and high technology engineering.

Prior to founding Knoco, Nick spent two years at the centre of the team that made BP the leading KM company in the world at the time; acting as the team Knowledge Manager, developing and implementing BP’s knowledge of ‘how to manage knowledge’, and coordinating the BP KM Community of Practice.

Nick is a widely recognized coach and trainer, and has given keynote speeches at most of the leading international Knowledge Management conferences, such as KM World, KM Europe, KMUK, KM Russia, KM Egypt, IAPG Argentina, IKM Jakarta, KM Singapore and KM Brazil. In 2007 he was awarded ‘Lecturer of the year’ from Chalmers University. He was a member of the international working group which developed ISO 30401, the management systems standard for KM.

Nick blogs most days (www.nickmilton.com) and can be found on Twitter @nickknoco. He is based in the UK, near the city of Bath.

Time and Venue

27 May, 2pm Zoom on line meeting

Tweets

#netikx110

Slides

Slides for this seminar are in the Website Document Store.  You need a member’s password.  (Search with: May 2021)

Blog

There is a Blog for this month on the website.  It is an excellent report and has been written by Committee Member, Carlin Parry, and this report can also be found Here

Study Suggestions

You can find a copy of the survey’s mentioned in the seminar at Nick Milton’s website: www.nickmilton.com

Nick is the author/co-author of the following books:

  • The Knowledge Manager’s handbook;
  • Designing a Successful KM Strategy;
  • The Lessons Learned handbook;
  • Knowledge Management for Teams and Projects;
  • Knowledge Management for Sales and Marketing, and
  • Performance through Learning – knowledge management in practice.

March 2021 Seminar: Working during the Covid-19 pandemic: sharing insights and experiences

Summary This meeting consisted of  eight speakers talking for ten minutes each about different aspects of their experience of working during this time, followed by the usual syndicate sessions, where experiences were  shared in more detail, so that we can manage better as we move forward into a still uncertain future. Speakers The eight speakers […]

January 2021 Seminar: Managing Knowledge in Project Environments

Summary

This meeting was about Knowledge Management which is widely practised in project environments, but not always recognised as such. What is recognised as knowledge management is often information management – and tends to be treated a series of unconnected activities.

Members joined us to find out where knowledge management has been hiding, and how to use knowledge management thinking to solve common project problems.

Speaker

Our speaker was Judy Payne. Judy is a management consultant – she is a Director of Hemdean Consulting – and an academic – BPP University, Associate Faculty, Business and Law Schools. She was formerly a director of the Henley KM Forum and preceded that by being Visiting Executive Fellow where she undertook research, supervision of MBA dissertation students and occasional teaching.

The focus of her work is on KM and organisational learning – how to get people to work together effectively and efficiently to get things done, to come up with new ideas, to make better decisions and generally make the very best use of what they know. In practice, she runs workshops and undertakes consultancy assignments. The former involves designing and facilitating the workshop itself, the latter involves several months work.

She is Chair of the BSI Knowledge Management Standards Committee. She is Co-Chair of Knowledge SIG – Association for Project Management. Her mission is to open up project management thinking to knowledge management. She has a 1st Class Honours Degree in Water Resources and Computer Science from Aston University. She has a PhD in Sustainable Urban Drainage, also from Aston University. She has an MBA from Henley Management College.

Time and Venue

This was a Zoom meeting held on Thursday 21st January 2021 at 2:30 pm.

Slides

No slides available

Tweets

#netikx108

Blog

See our blog report: Managing Knowledge in Project Environments

Study Suggestions

None available at present