Using content strategy to meet your business goals: content strategy at work - Thursday 26 July 2019

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What exactly  is content strategy? And how is it useful to knowledge management professionals?

This seminar will clarify the role of content strategy in an organisation, and give an in-depth view of the processes and tools used to transform existing content and knowledge into a profitable business asset. Presenters Rahel Baillie and Kate Kenyon bring a wealth of experience, gained from working with clients such as Facebook, Tesco, eBay, Cancer Research, Barclaycard, and various government agencies such as the City of Vancouver and the UK's Department of International Trade.

In the first part of the session, Kate and Rahel will begin with a look at what content strategy is, and what it isn't. They will explore how content strategy as a discipline relates to knowledge management within an organisation. They will go into detail on how efforts are focused on adding business value through content, and explain the tools and processes content strategists use during the discovery process.

The second part of the session will be a chance to put these tools and processes into effect in a practical session aimed at creating a content strategy. Using a group of independent knowledge management specialists as the "client", we will use techniques such as needs analysis, a content audit and content engineering to create a winning strategy and roadmap.

Speakers Rahel Baillie is a results-driven, seasoned consultant with extensive experience in digital transformation. She has a strong track record of delivering end-to-end content systems in the context of digital strategy projects, often in environments with complex content delivery requirements: the professional who delivers the hard truths and sometimes difficult prescriptions that help organisations leverage their content as a business asset. To achieve this means analysing business problems to see where content is preventing organisations from meeting their business goals, defining content offerings, and then developing systems that integrate various types of content into a coherent strategy to optimise its production and delivery in a way that allows it to be used to meet the goals of the organisation. See her full profile here:  Kate Kenyon is a senior content strategist with 15 years of experience solving all the gnarly problems that come with large-scale digital content management. Originally trained as a journalist at the BBC in 2005, she moved from creating content into the much harder challenge of managing it, and has been working in this area ever since. She has worked across the full spectrum of content strategy from writing to governance. Kate has a particular interest in the more technical aspects of content strategy: modelling content into scalable structures, particularly for voice assistants and multiplatform, as well as API definition. Her work has allowed to work with a wide range of clients including Facebook, eBay, Tesco, Expedia, HSBC, Cancer Research UK, Just Giving, eHarmony and Mumsnet. See her full profile here:

The Twitter hashtag for this event is #netikx99.

Provisional Timetable

14:00 - 14:30   Registration (and refreshments)

14:30 - 15.45   Speakers

15.45 - 16:05   Tea and networking

16:05 - 16:45   Syndicate session

16:45 - 17:00   Reporting back and general discussion

17:00 - 18:00   Refreshments and a glass of wine

18:00               Close


The British Dental Association, 64 Wimpole Street, London W1G 8YS (The nearest London Underground Station is Bond Street)

Seminar Costs

If you are a NetIKX Member or join NetIKX now, there is no charge

Non-members are welcome to attend. Please register below.

Athough the normal rate for non-members is £30, there will be discounts available for returning members and others. For further information, please send an email to web[at]

If you have a problem registering for this meeting, please send an email to web[at]

Price: £30.00